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Vanilla Flavor | 2024 Food Trends

Even though vanilla is the most popular flavor in the world, it still has plenty of product development potential! Innovating with vanilla flavor has never been more exciting. Check out these 4 Emerging Vanilla Flavor Trends, each which uses natural vanilla flavor or vanilla extract as a primary ingredient.

Natural vanilla flavor, vanilla extract
Vanilla flavor is emerging as a key ingredient in several emerging food and beverage trends.

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4 Emerging Vanilla Flavor Trends

1. Paletas

Paletas are a type of Mexican ice pop, frozen treats made of flavored juice or cream, sometimes fruit juice and chunks, usually encased on a stick. Often made using a fruit that is native to the region like mango, guava, tamarind or coconut. They have a refreshing taste and a cold and creamy texture. Vanilla adds a sweet creamy nuance to most of the cream-based confections.


Strawberry Vanilla Paletas recipe

2. Hummingbird Cake

Hummingbird cake is a traditional Southern cake made from bananas, pineapple, and pecans, flavored with cinnamon and dark brown sugar and usually iced with cream cheese frosting. The cake gets its name from the combination of sweet flavor and moist texture, similar to the nectar sweet enough to attract a hummingbird. Pure vanilla extract is the special flavor that harmonizes all the other sweet ingredients together.

Hummingbird Cake

Hummingbird Cake recipe

3. Basque Cheesecake

Basque cheesecake is a modern take on the classic French-style cheesecake. It is a creamy and rich dessert characterized by its deeply browned, shatteringly crisp top. This decadent dessert is made with cream cheese, heavy cream, and eggs that are mixed together and poured into a springform pan. This cake does not require any additional baking time because the high heat during baking causes it to puff up and then eventually settle down as it cools. The combination of the custard-like creamy center and the crunchy crust make Basque cheesecake a unique and delicious treat. Use the best vanilla extract you can in this elegant recipe.

Basque Cheesecake

Basque Cheesecake recipe

4. Gooey Butter Cake

Gooey Butter Cake is an iconic St. Louis dessert that is a combination of a yellow cake and a cream cheese-butter mixture spread on top. It is typically sprinkled with powdered sugar and served in small slices. Gooey Butter Cake has a unique texture and delicious taste that consumers love!

Gooey Butter Cake

Gooey Butter Cake recipe

Vanilla flavor never goes out of style

No matter the current flavor trends, vanilla flavor will never lose its allure. Its sweet fragrance and botanical origin capture the romance and nostalgia of countless generations. A world without vanilla is a garden without flowers, a beach without a breeze, or a song without melody. With so many fads and fast-moving market trends, it’s nice to be able to lean on the stability of vanilla’s popularity as a natural food and beverage flavor.

Pipette With Vanilla Extract Close Up In Hand With Soft Focus Against The Backdrop Of A Blurred Kitchen.
We offer the best vanilla extract to enhance your food and beverage products.

Where can you find the best vanilla flavor?

Blue Pacific Flavors has searched the world to offer you the best vanilla flavor for commercial food and beverage applications. From French Vanilla WONF to pure vanilla extract, our vanilla portfolio has a flavor profile for every application. Choose between powders, flavors, and extracts in single, triple, and ten-fold concentrations. We offer Madagascar Vanilla, Bourbon Vanilla, Tanzanian Vanilla, Mexican Vanilla, and vanilla blends from many other points of origin. Our Sustainable Kilimanjaro Vanilla provides food and beverage developers with premium vanilla quality that is responsibly grown, ethically traded, and 100% traceable to farm and farmer. We can also match vanilla flavors for every product, process, or purpose.

Request a sample of vanilla flavor today!

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Data in this trend report was sourced from Tastewise, June 2024.

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Try this refreshing juniper and citrus gin flavor in your next nonalcoholic beverage application.  It makes a great alcohol-free Gin & Tonic, Gimlet, or Tom Collins!

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With warm notes of agave, hardwood, and wildflower honey, our natural tequila flavor can be used in applications where gold or reposado tequila is required.  It’s the perfect flavor for a nonalcoholic Margarita, Paloma, Tequila Sunrise, or Mexican Mule.

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With notes of rich caramel, dried fruit, and brown spice, our natural spiced rum flavor captures the best of Barbados.  The perfect choice for creating a nonalcoholic Mai Tai, Daquiri, Hurricane, or Mojito – or managing the freeze point for Rum Raisin ice cream.

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Our natural vermouth flavor is bursting with layered cherry and wine flavor.  Pair it with our natural Bourbon flavor to craft the ultimate nonalcoholic Manhattan cocktail, or our natural gin flavor to make an alcohol-free Negroni.

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Our natural rosé flavor helps consumers drink pink, without the alcohol!  With notes of ripe strawberry and wine, it’s a sophisticated choice for the best beverage, confectionary, frozen dessert, and sweet sauce applications.

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Dry and crisp with just the right balance of fruit and toast, our natural champagne flavor adds sparkle to a variety of applications.  Try it in everything from nonalcoholic Mimosas to gummy candies and sweet tea – even cakes and ice cream!

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Bold and smoky with notes of molasses and vanilla, our natural bourbon whiskey flavor takes you deep into the mountains of Tennessee.  Don’t make a nonalcoholic Manhattan, Old Fashioned, or Mint Julep without it!

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With just the right balance of caramel malt and hop notes, our natural beer flavor captures the essence of the classic pale ale.  Whether used in a nonalcoholic beverage or specialty cheese dip, beer flavor is sure to deliver!

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