natural hibiscus flavor, hibiscus margarita, beverage flavors

Natural Hibiscus Flavor | Trends & Innovation

We love a good beverage flavor trend, especially one with staying power. Natural hibiscus flavor promises to be just that! With its tart floral notes and bright magenta hue, hibiscus is a staple in culinary traditions around the world. From Egyptian teas to Mexican aguas frescas, hibiscus is a very popular beverage flavor. Hibiscus flavor – also known as jamaica flavor or roselle flavor – has become increasingly popular in due to its botanical origin, unique tanginess, and natural color properties. Read on to learn how to integrate this colorful flower with the tangy punch into your next formulation.

woman enjoying the beauty of a natural hibiscus flower
The hibiscus flower is not only stunningly beautiful, but it also offers a delightful & tangy flavor, making it a feast for the eyes & the palate.

Want early access to flavor trends, food and beverage innovation, and market insights? Then make sure you…

Join the Flavor Trends Email List!

  • This field is for validation purposes and should be left unchanged.

Where does natural hibiscus flavor come from?

Hibiscus, a family of flowering plants known as mallow, thrives in warm-temperate, subtropical, and tropical regions. The hibiscus flower is native to a wide geographic range, from East Asia to the Pacific Islands and even parts of North Africa. Hibiscus sabdariffa, also known as “roselle,” is commonly used in food and beverage applications for its stunning color and distinctive flavor.

Request a sample of natural hibiscus flavor

Cultivating hibiscus for flavor extraction is a task that demands care and attention. The roselle plant thrives in sunny climates with well-drained soil. The process involves planting seeds in late spring or early summer, after the last frost has passed. The plants need ample room to grow, as they can reach heights of over 7 feet. In late fall the deep red calyces (the part of the plant that encases the flower) are harvested. These are then dried and processed to extract natural roselle flavor, which can then be used in food and beverage applications.

macro shot of hibiscus flowers
Hibiscus is a distinctive, versatile ingredient that can enhance a wide array of foods and beverages.

What does natural hibiscus flavor taste like?

Describing the taste and flavor of hibiscus isn’t an easy task. Its unique flavor profile is a delightful dance between sweet, sour, and astringent notes. Its floral note comes through as a delicate nuance, subtly enhancing the overall flavor without tasting perfumey or soapy. The taste is refreshing and slightly acidic with notes of cranberry, making hibiscus a great choice for refreshing beverages and sweet confections alike. This complexity of flavor and taste helps hibiscus transform the profile of many food and beverage applications.

Using hibiscus to flavor food and beverages


The refreshing, slightly acidic characteristic of the hibiscus flavor is a perfect match for juice products. This unique flavor profile, paired with its vibrant scarlet hue, can elevate conventional fruit juices like cherry, cranberry, grape, grapefruit, and even apricot and guava nectars. Whether it’s an hibiscus apple cider or a hibiscus tropical fruit punch, the addition of this natural flavor adds interesting complexity on many different levels.

hibiscus agua fresca flavor
Sipping a beverage made with hibiscus is a refreshing and tangy experience.

Agua fresca

Did you know? Hibiscus is an important Hispanic flavor. One of the most popular uses for it is in the beverage “Agua de Jamaica,” or Hibiscus Water. Traditionally, this drink is made by steeping dried hibiscus flowers in sugar water, resulting in a refreshing, deeply colored beverage. By incorporating natural hibiscus flavor into commercial agua fresca formulations, the beverage becomes more consistent and scalable without compromising on its authentic taste.

Make your own hibiscus drink with this agua de jamaica recipe.


In loose leaf and ready-to-drink tea, hibiscus is a proven star!  Roselle’s rosy red shade and tart acidity blend perfectly with black tea’s russet hues and subtle astringency. In the United States, hibiscus tea continues to gain popularity, offering a soothing, refreshing experience in each cup. Cold brew versions of hibiscus tea are also on the rise. Here, the flowers slowly infuse over time, yielding a tea that’s smooth and full of the natural hibiscus flavor.

hibiscus tea flavor
Hibiscus flavor is a natural choice for tea due to its bright color and tangy character.

Energy drinks

Hibiscus offers an opportunity to create energy drinks that not only provide a boost but do so with a naturally refreshing flavor. Its tart, fruity notes can help mask the off-notes often imparted by functional beverage ingredients, while its botanical origins align well with current clean label trends. Additionally, it adds saturated natural color, which is perfect for this intensity focused category. We expect natural hibiscus flavor to play a significant role in energy drink product launches in 2024.

organic hibiscus flowers, organic roselle

Sauces, condiments, and dressings

Aside from refreshing beverages and sweet treats, natural hibiscus flavor is an innovative tool for savory food applications. Its acidity and astringency create contrast in savory dishes, particularly in marinades and sauces where it helps potentiate flavor and add structure. For example, a hibiscus-infused barbecue sauce can bring an unexpected depth of flavor to grilled foods. A hibiscus glaze can add a cranberry-tart twist to roasted poultry or pork. Additionally, hibiscus is an inspired ingredient in salad dressings, providing a bright (literally!) and zesty counterpoint to vinegar and citrus juices. As the food and beverage industry experiments with hibiscus more innovative applications will continue to be discovered.

hibiscus flavored barbeque sauce
Using hibiscus in sauces adds a unique flavor that enhances dishes with a delightful twist & vibrant color.

What pairs well with hibiscus?

Let’s explore ways of pairing familiar flavors with hibiscus to create extraordinary flavor blends. Here are ten delicious ideas for integrating this botanical flavor into your portfolio:

  1. Watermelon Hibiscus: A refreshing combination that echoes the summertime, offering a sweet and floral note to beverages and confectionery items.
  2. Vanilla Cranberry Hibiscus: The smoothness of vanilla, tartness of cranberry, and floral undertones of hibiscus create a trio of flavors that’s perfect for bakery or dessert applications.
  3. Blueberry Hibiscus: The sweet-tart taste of blueberries pairs wonderfully with hibiscus, making for a delightful addition to jams, jellies, or beverages.
  4. Banana Coconut Hibiscus: This tropical trio brings the Caribbean to mind, infusing beverages, ice creams, and yogurt with a vacation-like feel.
  5. Hibiscus Carrot: An unexpected yet pleasing combination that works well in health drinks, infused waters, and even savory sauces.
  6. Peach Ginger Hibiscus: The warmth of ginger and the sweet juiciness of peach harmonize with hibiscus, offering a unique profile for teas, ciders, and marinades.
  7. Mango Chili Hibiscus: The sweet spice of mango chili combined with the floral notes of hibiscus is ideal for adding a kick to salsas, dips, and tropical beverages.
  8. Hibiscus Rosemary Lemon: The herby-citrusy blend with a touch of hibiscus can provide a refreshing twist to lemonades, nonalcoholic cocktails, and salad dressings.
  9. Pineapple Basil Hibiscus: This combination adds a fruity, aromatic touch that’s perfect for beverages, sorbets, or paletas.
  10. Raspberry Rose Hibiscus: The tartness of raspberries and the delicate floral notes of rose combine beautifully with hibiscus, creating a perfect fusion for sodas, popsicles, or fruit salads. 
hibiscus roselle flower on a white background

Try natural hibiscus flavor

In the rapidly evolving landscape of food and beverage flavors, hibiscus is one to watch. From vibrant beverages to tangy sauces, natural hibiscus flavor is the Swiss Army knife you need in your toolkit. So why not embrace the trend and experiment with hibiscus this year? You might just create the next iconic flavor!

Looking for natural hibiscus flavor?  Request a sample today!

Request A Sample Natural Hibiscus flavor, Blue Pacific Flavors

Food and beverage development services

We hope these ideas help launch your next iconic flavor!  Blue Pacific Flavors has been a leader in flavor trends and food and beverage innovation since 1993.  Learn more about our product development services in this video.

Sign Up

Try this refreshing juniper and citrus gin flavor in your next nonalcoholic beverage application.  It makes a great alcohol-free Gin & Tonic, Gimlet, or Tom Collins!

Request A Sample

With warm notes of agave, hardwood, and wildflower honey, our natural tequila flavor can be used in applications where gold or reposado tequila is required.  It’s the perfect flavor for a nonalcoholic Margarita, Paloma, Tequila Sunrise, or Mexican Mule.

Request A Sample

With notes of rich caramel, dried fruit, and brown spice, our natural spiced rum flavor captures the best of Barbados.  The perfect choice for creating a nonalcoholic Mai Tai, Daquiri, Hurricane, or Mojito – or managing the freeze point for Rum Raisin ice cream.

Request A Sample

Our natural vermouth flavor is bursting with layered cherry and wine flavor.  Pair it with our natural Bourbon flavor to craft the ultimate nonalcoholic Manhattan cocktail, or our natural gin flavor to make an alcohol-free Negroni.

Request A Sample

Our natural rosé flavor helps consumers drink pink, without the alcohol!  With notes of ripe strawberry and wine, it’s a sophisticated choice for the best beverage, confectionary, frozen dessert, and sweet sauce applications.

Request A Sample

Dry and crisp with just the right balance of fruit and toast, our natural champagne flavor adds sparkle to a variety of applications.  Try it in everything from nonalcoholic Mimosas to gummy candies and sweet tea – even cakes and ice cream!

Request A Sample

Bold and smoky with notes of molasses and vanilla, our natural bourbon whiskey flavor takes you deep into the mountains of Tennessee.  Don’t make a nonalcoholic Manhattan, Old Fashioned, or Mint Julep without it!

Request A Sample

With just the right balance of caramel malt and hop notes, our natural beer flavor captures the essence of the classic pale ale.  Whether used in a nonalcoholic beverage or specialty cheese dip, beer flavor is sure to deliver!

Request A Sample